Mark Zuckerberg and his longtime girlfriend Priscilla Chan tied the knot in a surprise wedding in their Palo Alto, Calif., backyard. Chan was catapulted into the international spotlight. And so was the $4,700 dress she wore for the nuptials, a delicate lace gown designed by Claire Pettibone. Wedding Dress
The designer was already on track for a big year. But Pettibone said that the endorsement from the tech world's reigning princess bride was the icing on the cake. "What a gift," she said. "You can't buy that kind of publicity." She expects her business to double this year; sales at her flagship store in Beverly Hills were up 300% for the months of May and June following the wedding.
Traffic to her website has jumped 30%. Since Pettibone found out at the same time as the rest of the world that Chan had worn her gown, she had no chance to prepare for the frenzy that would ensue. It took Pettibone several days to figure out how the bride managed to select the dress in secret.